• Programme Name : Programme on Strategic Management
  • Duration : 3 Months
  • Delivery : Direct to Device (D2D) Saturday: 6 pm - 9 pm
  • Programme Start Date : 28th September, 2019
  • Working professionals qualifying the below criteria:
  • Graduate with minimum 50% from a recognised university (10+2+3)
  • Proven work experience of min 5 years with proficiency in English language
  • Profile based selection.


  • 1. Strategy Analysis and Business Strategy Formulation
  • 2. Corporate Strategy (Growth Strategies)
  • 3. Strategy Execution
  • Application Fee : INR 1,OOO/-
  • Programme Registration Fee & Initial Payment : INR 25,000/- + INR 30,000/-
  • Total Programme Fee : INR 1,25,000/- + GST

Note :

  • Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time.
  • Any extra payment due to any change in any of the applicable taxes during the tenure of the program will have to be borne by the students.

Registration and Initial Payment Final Payment
Registration Fees - INR 25000
Initial Payment - INR 30000
Remaining Programme Fees - INR 70000
September 25th, 2019 October 15th, 2019


In order to successfully understand an organization and grow to its leadership positions, developing a mind-set and skills to analyse internal and external environment of the industry is an absolute must. Striking a balance between the technical knowledge and the management tactics is something this executive education programme of Strategic Management inculcates. The growth of a business or an organization depends upon the strategies formulated by senior managers, leaders and their ability to perform them. Programme on Strategic Management is a course designed with the same objective to help participants develop their competence in the Strategic Management process. It consists of various aspects like, strategic planning, execution, application, etc. Through this, participants can contribute towards the decision making process and business success.


This programme from IIM Ahmedabad is a three and a half month long, intensive course, designed for leaders, senior functional managers, executives, and working professionals. The objective of this programme is to provide an integrated view of all the functional areas of management. This consists of various aspects like, Strategic planning, Strategic Execution, Strategy Application, etc. By learning Restructuring, Divestment, Acquisitions and Alliances, participants can contribute towards the decision making process and business success.


This fast paced programme aims at familiarising its participants with the important aspects of strategic management and the tools of implementing it. It enables participants to analyse any industry and formulate strategies for that business. Allowing participants to become conversant with issues and challenges facing various industries, it helps the participants to draw messages from the analysis and incorporate those messages in strategy formulation.


The teaching approach will be highly interactive using the technological capabilities of the channel. The pedagogy followed for the programme will consist of case studies, online lectures & self-learning. Complete access to learning resources of IIM Ahmedabad will also be made available. Lectures will be delivered via Direct to Device (D2D) mode by expert IIM Ahmedabad faculty and uninterrupted technical support will be made available.

Programme Highpoints

  • Lectures imparted by accomplished & experienced IIM Ahmedabad faculty
  • Convenient Direct to Device learning
  • Complete understanding of the Strategic Management process
  • Earn a certificate of participation from IIM Ahmedabad


Prof. Chitra Singla

Prof. Chitra Singla is a faculty in the Business Policy Area (also known as Strategic Management) of Indian Institute of Management Ahmedabad. She teaches courses on Strategic Management, International Business, Family Business Dynamics, Strategy in Emerging Markets, and Corporate Governance in MBA, PhD, and Executive Education Programs of the institute.

Her research interest lies at the intersection of International Business, Family Businesses, and Corporate Governance. Her current work is looking at the family business firms and SMEs in India. She is mainly examining the extent and mode of internationalization in such firms vis-a-vis non-family firms. Prof. Singla has published her work in the top ranked international journals and got many research awards. She is a member of Editorial Review Board of a prestigious international journal-‘Management International Review’.

She is a consultant to ‘International Trade Centre’-a joint agency of United Nations and WTO. She has provided consultation related to strategic decisions to SMEs in India and Dubai that are family businesses or first generation entrepreneurial firms. She has also provided training in ‘Sharpening Your Strategic Foresight’ to the middle and top management of some of the listed family businesses. She is faculty chair of various executive education programmes like ‘Young Entrepreneurs Programme’, ‘Strategy for winning in international markets’, and ‘Succeeding in Emerging Markets’.

To Get more details on IIM Ahmedabad’s Programme on Strategic Management

About IIM Ahmedabad

Indian Institute of Management Ahmedabad (IIM Ahmedabad) is a premier public business school established in 1961 and located in Ahmedabad, Gujarat, India. The institute has been instrumental in influencing the business landscape of India at a large scale. With the highest proportion of BSE 500 CEO’s coming from IIM Ahmedabad many corporations across different parts of the globe hire candidates from here for a wide range of functions. It has been consistently ranked as the premier management school in the country by several international agencies. In 2016, the Financial Times ranked IIM Ahmedabad #16 worldwide in its Master in Management Ranking and the QS Global 250 MBA Rankings 2018 ranked it 49 in the world. In India, IIM Ahmedabad has been ranked first in InsideIIM's list of "India's Most Desirable B-Schools - 2019" among all Indian business schools.